Hustler Equipment is Celebrating its 60th Anniversary!

4 Generations of Rethinking the Everyday

Hustler Equipment celebrates 60th anniversary with the release of a short documentary film.

The recipe for success requires one essential ingredient: a good story. Hustler Equipment’s story began in 1961, Hawke’s Bay, New Zealand in the shed of a family-owned orchard where visionary inventor Russell Currie was too busy “making stuff that makes the job easier” to get worried about spraying or pruning fruit trees.

While such a tendency toward distraction might have worried a parent or a spouse, in Russell’s case it ended up being the key to a successful multi-generational New Zealand machinery dynasty. From the introduction of the widest boom sprayer in the southern hemisphere in the 1960s, to the launch of their revolutionary Chainless bale feeders in the 1990s, to dozens of other industry-firsts all along the way, the Curries have been improving the everyday lives of farmers and ranchers around the world for six decades.

As the third generation of Curries takes over the company, CEO Brent Currie explains in the documentary that developing a new product “always stems from a customer need or a customer problem. If we’re not solving a problem, if we’re innovating for the sake of innovation, we’re not really adding much value.”

In a little less than twenty minutes, this short-form documentary shows how the Curries have driven Hustler Equipment from a backyard distraction to a company with international reach today with hopes and dreams of global market ubiquity in the near future. Given their obvious and authentic dual fixations on constantly finding new ways to improve farmers’ lives, while also looking after and caring for their employees, dealers and customers, it’s hard to picture a future in which Hustler will not achieve all the Curries’ long-term ambitions.

Premiering at 9am on Thursday 11 November NZT (Wednesday on Hustler’s YouTube channel and at, “It’s a story about the power of an idea, and how such a simple love of innovation can be so effective over such a long period of time,” says Hustler’s Creative Director, Chad Kukahiko. “We’re excited to share this with the world.”

To see the video for review purposes, visit:

For press interviews, photos and information, please contact:

Lola Aubert
028 409 5467

Hustler Documentary - 60 Years.pdf

PDF - 178 Kb

Visit our website here to find out more about Hustler Innovative History

About Hustler Equipment

Hustler’s mission is to design and build world-class equipment that rewards customers bottom-line and simplifies everyday life. 

At Hustler, we combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks. We insist on understanding farmers’ needs better than anyone else, investing in our people to create an inspiring team that raises the bar in outstanding service to every single customer.


Hustler is a world class company providing state-of-the-art equipment enabling livestock to thrive in healthier, timely feeding conditions delivering significant reductions in waste, enabling clients to bank greater profits and lead a happier life.


We develop our farm machinery technology based on talking to farmers, listening to their needs and finding their constraints in order to solve the complex of problems while trailing, testing concepts to ensure the equipment performs every situation that it might be required to work in.


At Hustler we’re committed to providing both end users and dealers with simple and easy access to the support team and helpful materials. If there is something you would like help with we want to know about it!


Global Headquarters 1417 Omahu Road, Hastings, New Zealand

0800 487 853